Objective of the course: The objectives of the programme are as follows:

● To provide the basic ideas about generating business;
● To give a first-hand experience to prepare business plan, sales and marketing strategies
● To encourage young professionals to initiate their own startup.

Introduction to Entrepreneurship:
Entrepreneurship is the process of starting and operating a business venture with the aim of making a
profit. It involves identifying a need in the market and developing a product or service to meet that
need. Entrepreneurs are typically risk-takers, who are willing to invest their time, money, and
resources into a new venture in order to achieve success. Successful entrepreneurship requires a
combination of creativity, innovation, strategic thinking, and hard work. It can be a challenging but
rewarding career path for individuals who are passionate about creating something new and making a
positive impact on the world.
What is an Entrepreneur?
An entrepreneur is a person who starts and operates a business, taking on financial risk in order to do
so. They are typically innovative and willing to take on challenges in order to achieve success.
Entrepreneurship as a Career:
Entrepreneurship can be a rewarding and challenging career path for individuals who are willing to
take on the risks associated with starting and running a business. It allows individuals to pursue their
passions and create something of their own, while also having the potential for financial gain. However,
it requires a lot of hard work, dedication, and perseverance to succeed. It is important for aspiring
entrepreneurs to do their research, develop a strong business plan, and seek out mentorship and
support to increase their chances of success.